FORT WORTH, Texas — What makes somebody a “Chevy Man?”
Ask the parents in Chevy’s advertising division, and so they can slender the reply to a mean age, revenue vary and life-style class.
However ask Chevrolet pickup homeowners, and so they’ll say it is a mixture of custom, household and a respectful dislike of any truck with a Blue Oval — all of which have mixed to make pickups a potent revenue epicenter for America’s largest automaker.
“It is a household custom,” says Jason Mack, 40, whose father handed down a 1996 Chevrolet Silverado to Jason’s 19-year-old son, Daniel. “There is no altering this,” provides Daniel, sporting an American flag-themed Chevrolet bow-tie shirt.
The Macks are the kind of folks Normal Motors had in thoughts when it created the 2019 Silverado, which the firm unveiled to a whole bunch of householders throughout a 100th anniversary occasion for Chevy vans on Dec. 16 on the Texas Motor Speedway.
Chevy guys, or gals, are loyal clients on whom the corporate has relied for the previous century. They’ve purchased Chevrolet vans for many years and cross their enthusiasm and loyalty to youthful generations — one thing the corporate cherishes from each an emotional and enterprise standpoint.
“The loyalty is de facto on the coronary heart of every little thing we wish to do,” Alan Batey, GM’s North America president, instructed Automotive Information. “All the things we’re doing is to construct essentially the most loyal clients we are able to within the business, as a result of it is simply the correct factor for our enterprise.”
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