Buick Makes An Attempt To Distinguish Regal With Sportback, Wagon

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AUSTIN, Texas — A redesigned Buick Regal is arriving in dealerships with two new physique kinds in an try and differentiate the automotive in a fading, but aggressive, midsize phase.

Getting into untapped segments is not new for Buick. The model discovered success with its Encore small crossover; nevertheless, the Regal marks a novel technique of transferring an present automobile into various segments.

Brook: Some say transfer is dangerous.

“Some have mentioned it is dangerous. I feel for us to only come into the market and do the identical factor we have all the time finished was a a lot larger danger,” Phil Brook, U.S. vp of promoting of Buick and GMC, informed Automotive Information throughout a media drive of the 2018 Regal Sportback by the Texas Hill Nation.

The Regal Sportback incorporates a sedan-like silhouette that considerably camouflages the change till somebody opens the trunk and the rear window lifts with it. The physique model — widespread in Europe, the place the automotive is being produced — permits the automobile to supply considerably extra inside storage and sleeker styling.

Consumers can even select a wagon model referred to as the Regal TourX that rides about an inch increased than the Sportback.

Brook described the Sportback as a “stunning” change and “massive twist” for the midsize automotive phase, which has been dominated for years by the Toyota Camry and Honda Accord.

The 2 Japanese nameplates have accounted for roughly 40 p.c of mass-market midsize automotive gross sales this yr by November, based on the Automotive Information Knowledge Heart. Behind the leaders are a few dozen different opponents preventing for market share in a phase that this yr is on tempo to fall in need of 2 million items for the primary time since 2011.

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