The all-new 2018 Peugeot 508 has been snapped testing by our spy photographers for the primary time, revealing how Peugeot is plotting a extra style-focused new era saloon in a bid to rival premium choices such because the BMW three Sequence and the brand new Volkswagen Arteon.
Like VW’s latest arrival, the spy pictures reveal that Peugeot is planning a rakish, easy profile for its new D-segment saloon – a section the place eye-catching fashion is turning into very important as increasingly more new automobile consumers go for crossovers and SUVs. The squeeze has been positioned on vehicles just like the 508, Vauxhall Insignia and Ford Mondeo by extra competitively priced choices from premium manufacturers like Mercedes, Audi and BMW too, so a step up in high quality is significant.
It’s a section sister model Citroen appears to be like set to bail out of – at the very least in Europe. The arrival of the brand new C5 Aircross means that Citroen will steadily adapt its saloon nameplates into SUVs.
Peugeot insists it wants to take care of a saloon mannequin alongside its 5008 SUV, nonetheless. Talking on the 2017 Geneva Motor Present, product director Laurent Blanchet mentioned: “The positioning of our model is to be the very best high-end mainstream. What does that imply?
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“It implies that we don’t need to be premium; there may be one other [PSA] model for that, which is DS. What we would like is to be an excellent generalist model, and to be an excellent generalist model you need to be actually current within the D-segment.”
Peugeot’s head of design, Gilles Vidal, added: “The necessities in that space of the market are completely different – relying on which a part of the world you’re in. However in Europe the D-segment is dying; what’s succeeding is extra dynamic and extra compact.”
Anticipate the Intuition idea, proven on the 2017 Cell World Congress, to affect the brand new 508 – which must also get a extra swooping, coupe-like roofline that prioritises fashion over house within the rear. Our unique photographs preview under preview how the brand new mannequin may look.
Vidal mentioned: “The Intuition is sort of a brief car however, properly, you possibly can scale it, you understand?” He additionally admitted that the idea’s distinctive vertical LED daytime working lights are into consideration for manufacturing fashions within the close to future.
His feedback had been echoed by Peugeot CEO Jean-Philippe Imparato, who mentioned: “We by no means do any such idea [Instinct] at no cost; we’re sending you some design messages. What you’re in search of on the entrance of this automobile offers you some key info for the following step for us.
“The trendy code [on the Instinct] should ship some parts of the sedan technique that we have now, so it might be attention-grabbing to see that on the following era of 508.”
Underneath the pores and skin, this next-generation 508 will bounce from the outgoing mannequin’s comparatively previous platform to PSA’s EMP2 structure. Crucially, this helps plug-in petrol hybrid tech, doubtlessly permitting Peugeot to supply an electrified 508 within the face of falling diesel gross sales in Western Europe. The automobile may even function an up to date model of the i-Cockpit format already seen within the newest 3008 and 5008.
Blanchet went on to say that Peugeot must be in that sector with each an SUV (such because the 5008) and a automobile just like the 508, notably with markets equivalent to China, and – ultimately – plans to promote Peugeot fashions within the US. “So, we are going to renew the 508 – we may have a communication on that quickly,” Blanchet confirmed. It’s seemingly new mannequin will probably be on sale in 2018.
When requested when the automobile would arrive, Blanchet replied: “The present 508 has been round for six years, so you possibly can rightly assume that will probably be fairly quickly.”
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