Ford CMO Kumar Galhotra Goals To Construct On Success At Lincoln

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UPDATED: half of/18 9:52 am ET – corrected

Editor’s observe: An earlier model of the story mischaracterized content material studio Cycle’s function within the 2018 Lincoln Navigator advert marketing campaign. Cycle was employed to deal with social media across the marketing campaign; Hudson Rouge produced the advertisements. 

DETROIT — Kumar Galhotra knew there was just one firm he wished to work for after emigrating from India at age 18 to review mechanical engineering on the College of Michigan-Dearborn.

“It was simply Ford,” he recalled. “The entire time I used to be at school, you are not simply surrounded by and immersed in automobiles, you are submersed within the Ford model.”

The varsity, 30 miles east of Michigan’s flagship Ann Arbor campus, sits close to Ford’s world headquarters, product-development heart and analysis buildings. Henry Ford’s Honest Lane property is steps away.

So, shortly earlier than receiving his bachelor of science diploma, Galhotra printed a stack of resumes and hand-delivered them in hopes of touchdown a job with the Blue Oval.

“I simply drove from Constructing 1 to Constructing three to Constructing 5 and parked the automobile, walked in and requested any individual the place the HR division was,” he advised Automotive Information.

Galhotra’s ambition paid off with a 30-year profession at Ford that now has him taking over high-stakes obligations because the automaker’s chief advertising officer. CEO Jim Hackett, impressed with the revival Galhotra has orchestrated since 2014 on the once-moribund Lincoln model, tapped him to assist the broader firm construct up its rapport with customers.

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