LOUISVILLE, Ky. — Ford and Lincoln sellers cannot get sufficient of their largest, costliest SUVs to maintain up with buyer demand, which is a fairly good drawback to have. Nevertheless it’s an issue nonetheless, one which Ford Motor Co. is addressing with a $25 million funding to hurry up the meeting line right here.
The automaker deliberate to announce the improve to its Kentucky Truck Plant on Monday, Feb. 12. The funding, on prime of $900 million already spent on the plant to launch the 2018 Ford Expedition and Lincoln Navigator, will enable Ford to construct 25 p.c extra of the SUVs this yr than initially deliberate.
“It is vital for this plant to supply extra automobiles,” Joe Hinrichs, Ford’s president of world markets, advised reporters right here. “On this section, folks can pay for an awesome product. The seller suggestions has been even stronger than we have hoped for.”
Retail gross sales of the automobiles skyrocketed in January, up 59 p.c for the Expedition and 132 p.c for the Navigator. (Ford attributed a 15 p.c decline in whole Expedition gross sales to the timing of fleet orders.)
The extremely worthwhile SUVs are turning on seller tons nearly as quick as they are often unloaded from supply vans.
It had been a decade for the reason that Navigator was absolutely redesigned, and 20 years for the reason that Expedition acquired an intensive overhaul.
“Each of the automobiles are doing very well for us,” Ford gross sales analyst Erich Merkle mentioned. “As a result of they’re turning so quick, we will do the whole lot we are able to to fulfill the demand that is on the market.”
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