Ford Motor Co. hopes to make use of the 2018 Winter Olympics because the coming-out occasion for its new EcoSport subcompact crossover and redesigned Expedition massive SUV.
The automaker on Thursday unveiled two advert campaigns for its smallest crossover and largest SUV, timed to debut firstly of the Olympics in Pyeongchang, South Korea. Along with TV commercials, Ford plans to run print and radio advertisements in addition to focused social media posts on Fb, Twitter and Instagram.
The campaigns, whereas completely different, share a theme of highlighting genuine human experiences and the way Ford automobiles can enhance high quality of life.
“I feel manufacturers are merely a illustration of the those who make investments their time and fairness into them,” Michael O’Brien, Ford’s SUV advertising supervisor, advised Automotive Information. “The Ford model is so robust by way of household and togetherness, this notion of in search of experiences, doing extra, studying extra. These spots are a beautiful, genuine solution to present the position our automobiles play in actual individuals’s lives.”
As a result of that is the primary time Ford has provided the EcoSport to U.S. consumers, the advert marketing campaign is known as “First Ever” and is constructed round first-time experiences. Within the commercials, Ford finds actual individuals who have distinctive bucket-list gadgets and provides them an EcoSport to assist obtain their targets. In a single occasion, a photographer desires to discover her metropolis and take pictures of native staff. In one other, a daughter desires to take her mom snowboarding at evening.
O’Brien stated the advertisements goal millennials and child boomers.
“With EcoSport, it is much less about demographics and extra a couple of mindset,” he stated. “There’s this optimism and activeness to those prospects. Age is immaterial.”
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