DETROIT — Ford Motor Co. desires to place the third-generation Transit Join Wagon as a inexpensive, extra succesful minivan various to assist additional develop its dominant share within the industrial automobile market.
The seven-seat wagon variant of the segment-leading Transit Join, launched Thursday forward of the Chicago Auto Present, comes with a brand new entrance finish, new powertrain and a bunch of latest driver-assist options. It is scheduled to go on sale this fall and would be the first U.S. automobile with Ford’s new 1.5-liter EcoBlue diesel engine that is anticipated to get at the very least 30 mpg.
Ford owned a few 45 p.c share of the compact van phase in 2017and hopes to develop that quantity by concentrating on lively child boomers who may not be capable of afford a conventional minivan or giant crossover.
“It is an entry-level product that brings clients into the fold for the primary time,” mentioned John Ruppert, Ford’s industrial automobile gross sales and advertising and marketing supervisor. “Small vans have was a very large enterprise for us.”
Ford launched the Transit Hook up with the U.S. in 2010 and final redesigned it in 2014. In 2017, Ford offered 34,473 Transit Connects, practically double the gross sales of the second-place Nissan NV200. So far, officers say, about 97 p.c of the roughly 300,000 small vans offered since its introduction are nonetheless on the highway.
The midcycle retooling for the 2019 mannequin 12 months focuses closely on new driver-assist know-how.
It’s going to include computerized emergency braking customary, as Ford rolls out that characteristic throughout its lineup. It is a part of a pre-collision and pedestrian-detection help bundle the automaker says is segment-exclusive.
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