Gentex’s Two-way Mirror Technique

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In relation to new mirror applied sciences, Gentex CEO Steve Downing needs to have his cake and eat it, too.

Gentex, the world’s prime provider of auto-dimming mirrors, is relying on untapped Asian markets to gasoline rising gross sales of its core mirror product, which generates half of the corporate’s revenues.

However Gentex can also be advertising doubtlessly sizzling new merchandise, similar to a digital rearview show, which makes use of rear-facing cameras to remove a motorist’s blind spots.

In concept, these digital shows will sometime remove the necessity for facet mirrors. However Downing, 40, is betting that will not occur.

“The thesis is that mirrors are lifeless,” stated Downing, who was named CEO of the Zeeland, Mich., firm in January. “The irony is that our shipments proceed to extend. In lower-cost markets similar to China there’s super curiosity in electrochromic mirrors.”

So Downing is trying a expertise straddle: advertising rearview and facet mirrors that may additionally show video photographs.

Gentex has been showcasing a facet mirror that additionally homes a rear-facing digital camera. Motorists can use the facet mirrors in conventional style, or they will view a digital picture — stitched collectively from three rear-facing video cameras — within the middle mirror.

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Overview : Gentex's two-way mirror technique

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