Lastly: A Razor Advert Marketing campaign Displaying (Not Shaming) Our Physique Hair


In case you take into account the vast majority of photos from shaving advertisements and commercials previous, they’re virtually Stepford Wives-esque in creepiness—or somewhat—hairlessness. Which, when you think about what they’re focused to promote, is somewhat weird. As an example, have the well-coiffed girls in mint night clothes, orange sherbert bikinis, or sun-kissed aquamarine mermaid getups truly ever proven what the razor or shaving cream is supposed to do? Nix, you recognize, hair? Certain, glistening, clean pores and skin, aesthetically pleasing razors, and bottles of shaving cream are conveniently there for a full-frontal, however what concerning the three-week-old stubble or overgrown bikini line? Frankly, it is odd. And fortunately, one in all Group Byrdie’s favourite shaving manufacturers, Billie, simply did one thing main about it. 

The model’s cool transfer: showcasing a stunning array of subtle, sun-hazed images that includes, you guessed it, plenty of hair. In response to a consultant for the model, “Billie’s Mission Physique Hair marketing campaign celebrates feminine physique hair in all its kinds.” Moreover, the marketing campaign features a game-changing new movie to accent the photographs directed and photographed by Ashley Armitage.

However wait. What’s even cooler is the initiative behind the marketing campaign, which strives to make the web a “fuzzier” place up shut and private. Thus, the model is donating the beautiful, hair-filled marketing campaign photos to inventory and images websites for others to make use of and share. You’ll be able to entry the images by the favored inventory picture web site Unsplash totally free public use.

“To encourage an much more numerous number of photos, Billie can be crowdsourcing photos that positively symbolize girls with physique hair by an add characteristic by itself web site: projectbodyhair.com and utilizing the hashtag #projectbodyhair,” the consultant continues.

“Mission Physique Hair displays Billie’s ethos that girls aren’t ‘goddesses’ for shaving; they need to solely shave after they wish to, and paying extra for a razor as a result of it is pink is absurd.”

To buy Billie’s total line of addictingly handy merchandise, preserve scrolling!

Subsequent Up: 7 New Habits I Personally Swear By for Brighter Pores and skin This Summer season

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