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That is the car which SEAT is hoping can launch its Cupra efficiency division as an entire new model in its personal proper – the Cupra Ateca, a scorching SUV that guarantees the tempo of many scorching hatchbacks and stunning agility for a car of its dimension.
SEAT’s rationale for reinventing Cupra relies on the success of another rebrandings – notably Abarth, which SEAT boss Luca de Meo cites as a very good instance of the way to squeeze additional revenue from current fashions, and stop higher-end clients from deserting to premium manufacturers. SEAT’s vice-president for gross sales and advertising and marketing, Wayne Griffiths, says the objective is to double Cupra mannequin gross sales inside the subsequent 4 to 5 years.
• New Cupra Ibiza more likely to arrive in 2019
The Cupra Ateca displays a want from SEAT administration for the brand new sub-brand to face for sophistication and high-end specification – though hardcore fashions aren’t being dominated out for the long run. The Ateca will get a 2.Zero-litre turbocharged petrol engine producing 296bhp and paired with a seven-speed DSG dual-clutch computerized gearbox, 4Drive all-wheel drive and adaptive suspension.
SEAT claims the mix can take the household SUV from Zero-62mph in 5.four seconds (simply Zero.3sec slower than a Porsche Cayman 2.Zero), and on to a high pace of 152mph. The car can function in plenty of modes, together with a brand new Cupra setting that companies up the suspension and permits extra engine noise via to the cabin.
The brand new mannequin carries the copper-tinted badge beforehand revealed by Auto Specific as the brand new division’s brand – and there isn’t any apparent SEAT branding current. It will likely be supplied in a alternative of six physique colors, and every Cupra Ateca will get gloss-black detailing on a number of exterior parts (together with the wing mirrors, facet mouldings, wheels and entrance grille), plus reprofiled entrance and rear bumpers in contrast with common SEAT Atecas, an unique design of 19in diamond-cut alloy wheels, and quad exhaust pipes.
Inside, the spec will embrace Alcantara-lined door panels and seats, aluminium pedals, a Cupra-branded interface on the usual Eight-inch touchscreen infotainment system, keyless entry and begin, and a completely digital instrument panel.
Cupra would be the duty of SEAT Sport, the motorsport operation that has historical past within the World Rally Championship and World Touring Automotive Championship, and which now builds the VW Group’s challengers within the TCR touring car class. The automobiles might be engineered and completed on the crew’s headquarters on the outskirts of the SEAT manufacturing facility website in Martorell close to Barcelona.
SEAT Sport has already been working with plenty of craft studios and workshops on concepts that would supply Cupra clients larger scope for personalisation. Collaborations confirmed thus far embrace leather-based specialist Trakatan and high-end cycle producer Fabike.
Cupra fashions will be serviced at any SEAT supplier however you will not be capable of have the complete retail expertise in each showroom; simply 260 dealerships throughout Europe may have ground area devoted to the brand new model.
The Cupra Ateca might be adopted by a sequence of fashions – and SEAT sources say that if the division’s gross sales stack up, it might get its personal standalone automobile within the medium time period. The following out-and-out Cupra mannequin might effectively be smaller than a Leon. SEAT confirmed in its Cupra Ateca launch, “the brand new model has carried out design workouts on the Cupra Ibiza and Cupra Arona to exhibit the facility of the brand new Cupra world” – and it displayed the primary of these two automobiles on the launch occasion for the model. The agency has held again from saying it’s dedicated to producing both automobile, however Auto Specific understands solely a powerful unfavourable response from clients is more likely to forestall the fashions from reaching showrooms.
Nonetheless, it’s already clear that there might be a interval when Cupras and SEAT Cupras need to be offered alongside one another – most likely till the alternative for the Leon arrives subsequent yr. SEAT used the Cupra launch to verify 296bhp property known as the SEAT Leon Cupra R ST will make its public debut on the forthcoming Geneva present.
The Cupra Ateca is due on sale earlier than the tip of the yr. There is no phrase but on pricing, however we must always count on it to undercut some other SUV with comparable efficiency figures, with a determine between £35,000 and £40,000.
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