Netflix’s hit satirical comedy Expensive White Individuals chronicles a bunch of black school college students at a predominately white college. By way of real looking eventualities and a touch of humor, the present touches on cultural and societal racial points that folks of shade fall topic to, particularly when they’re the one ones within the room. Ashley Blaine Featherson, an actress on the present, collaborated with black-owned magnificence model The Lip Bar to proceed spreading this extremely necessary message of range by means of an empowering marketing campaign.
The Lip Bar is a vegan, cruelty-free model aimed toward difficult linear magnificence norms and pushing for inclusivity. The Lip Bar provides wholesome elements and showstopping shades that work on all pores and skin tones at a worth that is accessible to everybody. Featherson’s messaging on this marketing campaign represents The Lip Bar at its core: a model that’s shaking up the sweetness trade’s not-so-inclusive previous to do higher.
“Upon interviewing Ashley, she was requested what her ideas have been on magnificence manufacturers not too long ago ‘changing into inclusive,'” The Lip Bar stated in an announcement. “She defined that she thought it was just because they needed to, because of the racial local weather in society. This hit house for The Lip Bar, as we won’t assist however discover the identical factor. As an organization based on the precept of inclusion, it will be important for us to ensure our clients and group really feel embraced and empowered by all we do. From the merchandise we make, to the imagery we show, The Lip Bar has celebrated range from its inception. We do not do it for the pattern, we do not do it to trip the wave. We’re the wave. We have been doing this and see it as our obligation to proceed difficult the sweetness commonplace and reminding the world that it’s the ‘why’ of our firm.”
Featherson’s message to the sweetness trade: “We all know the distinction between range and tokenism.”
And: “We’re greater than a pattern.”
Most significantly, she shares the identical sentiments of many ladies of shade: “I am lastly seeing myself within the media.”
Exhibits like Expensive White Individuals being aired on a mainstream platform like Netflix creates an area for an ongoing dialog of illustration. It is wonderful to see an extension of this illustration being so fantastically proven in a magnificence model that stands for inclusivity. I’ve had the glory of sitting on the identical panel as its founder, Melissa Butler, and am past impressed by her mission to supply girls of shade with unimaginable merchandise made from high-grade, wholesome elements for a fraction of the worth.
“My purpose is to at all times inform the tales of on a regular basis girls,” Butler informed Byrdie. “And girls who stand for greater than what meets the attention. Clearly, Ashley is a phenomenal girl, however she’s additionally gifted, good, sincere, and is not afraid to talk about something from her frustrations to her religion. I like that. I like that she’s relatable.”
Featherson is equally ecstatic to be part of this marketing campaign. “The Lip Bar is a superb and much-needed magnificence model created by a phenomenal black girl from Detroit,” she informed Byrdie. “In some ways, she is me and I’m her. I needed to collaborate with The Lip Bar as a result of supporting black girls is necessary to me. The model is impeccable and the ladies behind the scenes are forces of nature.”
A couple of months in the past, Goal started promoting The Lip Bar on-line and in shops. Bravo to this main step in the correct path towards accessibility for black-owned magnificence manufacturers. Forward are a few of my favourite shades from the brand new Slayin All Summer time 18 assortment. Is not this identify gold? Agreed.
This fiery orange-red shade is flying off the cabinets.
Or in order for you your lipstick to do all of the speaking, do that vibrant purple shade.
This vibrant pink lip gloss known as Occasion Woman for a purpose.
This creamy purple shade has a main shade payoff that’ll really feel snug for hours.
This tender pink gloss is a kind of common shades that appears good on everybody.
Do this neon orange hue with purple undertones for those who aren’t afraid of shade.
This deep purple hue is my all-time favourite The Lip Bar shade. Each time I take a photograph sporting it, it attracts tons of compliments.
Subsequent up: Together with The Lip Bar, learn up on the 150 merchandise Goal added for medium to darkish pores and skin tones.