PSA Group, steaming towards a return to the U.S. auto market, is poised to place its North American headquarters within the better Atlanta space, Automotive Information has realized.
A spokesman for PSA North America declined to touch upon the plan, however a supply aware of the venture confirmed the number of metro Atlanta.
PSA has begun publicly recruiting a workers to work within the Atlanta space.
The French-based mother or father firm of the Peugeot and Citroen manufacturers — absent from the U.S. market since 1991 — intends to renew promoting autos right here by 2026, and has begun creating autos which are compliant with U.S. rules, PSA CEO Carlos Tavares mentioned on the Automotive Information World Congress this week. However the firm is already laying down a groundwork of 21st century transportation enterprise exercise.
In October, PSA launched its Free2Move mobility platform within the U.S. market. That product brings a number of mobility providers, similar to Car2go and Zipcar, collectively in a single app.
PSA will add a automobile rental service to the app this 12 months, together with different PSA providers.
The automaker is utilizing the platform to analysis the U.S. market because it decides which model will lead its return. The app additionally reintroduces PSA to the U.S. as a mobility firm, in addition to a automobile producer.
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