Tremendous Bowl 2018: This Yr's Finest Automotive Commercials And The Best From The Previous

Tremendous Bowl commercials are large, for some they’re even larger than the precise recreation. For members of the Auto Categorical staff that is very true for the automotive commercials, that are usually a veritable feast of vehicles, cameos and memorable storylines – an occasional dud can also be a chance.

The massive home American producers, akin to Ford and GM, have tried to capitalise on the thousands and thousands upon thousands and thousands of viewers that tune in for years and who can blame them – final yr’s Tremendous Bowl drew 111 million viewers worldwide. In newer instances, extra world manufacturers, akin to Kia, Audi and Toyota, have been making an attempt to push their vehicles within the American market and past by fascinating the Tremendous Bowl viewers with their large funds commercials.

• Greatest film vehicles of all time

Just like the Christmas adverts right here within the UK, it has grow to be one thing of a contest for automotive manufacturers every making an attempt to supply the perfect business and achieve extra publicity together with the bragging rights. It’s led to some genuinely spectacular automotive adverts in latest instances with excessive manufacturing values and loads of star turns.

As a result of huge viewers watching, corporations have to stump up round $5 million (£three.5 million) for 30 seconds of air time through the Tremendous Bowl. In 2016 Hyundai had been rumoured to have spent round $30 million (£21 million) on simply 4 adverts!

What time is the Tremendous Bowl on within the UK?

If you’re eager about watching the 2018 adverts dwell, or maybe the even recreation, you’ll must be dedicated. Because the New England Patriots kick-off towards the Philadelphia Eagles at 6:30pm Jap time on four February, that’s 12:30am UK time on 5 February.

Happily, Hyundai, Kia, Lexus and Mercedes have launched their adverts early, however already the subject material covers the whole lot from Marvel character appearances to competitions to win an precise automotive. So scroll right down to see the perfect Tremendous Bowl automotive commercials from 2018 thus far and the best adverts that got here from Tremendous Bowls previous.

Greatest 2018 Tremendous Bowl automotive adverts


Hyundai my not be going as nuts with the funds because it did a couple of years in the past, however its new advert performs on the fascination the American public has with the large recreation. Starring the brand new Kona SUV, a sunday league ‘soccer’ coach (the actual soccer) deploys devious techniques to get again to his Tremendous Bowl viewing plans as fast as attainable.


Kia roped within the assist of Aerosmith frontman Steven Tyler to advertise the brand new Kia Stinger. The general message is to ‘really feel one thing once more’ and purchase the sporty 5-door. However this story is informed via Mr Tyler reversing rapidly round a racetrack, winding again the clocks to his hayday whereas Aerosmith’s ‘Dream On’ enjoying within the background. Relying on the way you have a look at it, it’s truly fairly unhappy.


Lexus drove into the Marvel Universe to create an advert for the LS 500, that includes the Black Panther, the principle character from the aptly named movie ‘Black Panther’. Lexus additionally revealed a particular version Black Panther LC 500 on the 2018 Detroit Motor Present, that includes bespoke graphics and claws on the wing mirrors.


Mercedes determined to do issues a little bit otherwise this yr and will probably be operating a contest through the Tremendous Bowl. Known as the ‘Mercedes-Benz final fan standing’, the one factor gamers have to do to enter is obtain the app and maintain their finger on the C43 Coupe for so long as attainable. The final fan standing wins the automotive.

Greatest automotive adverts of previous Tremendous Bowls


Audi got here again in 2017 with one other Tremendous Bowl business, although with a unique message to its 2016 advert. The necessary problem tackled was gender inequality, with an S5 because the hero automotive.

One other Audi R8 advert, however this time specializing in the Audi R8 V10 Plus. Audi featured an astronaut within the video to echo the very fact amzing issues occur if you problem your self. 

The Audi R8 had beforehand seem in Tremendous Bowl adverts two years previous to the one above. As in 2014 Audi promoted the R8 supercar with a Godfather-inspired skit.

Normal Motors

Eager to indicate off its 100,000 mile guarantee, GM created its ‘Unhappy Robotic’ advert again in 2007.


After 2016’s spending blowout, Hyundai uncared for to create a sequence of adverts in 2017, and as a substitute launched a brief movie about U.S. troopers being stunned with particular person pods that fed footage dwell from the Tremendous Bowl to TVs surrounding them, giving the service women and men the impression they had been on the recreation.

The kicker? Their family members had been truly on the stadium within the seats subsequent to the cameras sending the footage to the pods, making it appear as if they had been all sat subsequent to one another.


Heading approach again to 1994 (when Jeep was generally known as the Jeep-Eagle division) this advert later gained an award on the Cannes Movie Pageant.


What higher method to welcome in Mercedes’ 2011 mannequin vary than with an important gathering of older fashions?


The Mirai performed a starring position in Toyota’s Tremendous Bowl 51 advert, with an emphasis on the automotive’s solely emission – water. Whether or not the considered saving lonely little daisies was sufficient to persuade individuals to half with £66,000 for Toyota’s fuel-cell automotive, is somebody uncertain, nevertheless it helped push the marque’s inexperienced credentials. 


Probably the greatest-known Tremendous Bowl automotive commercials, this Volkswagen advert from 2011 is unquestionably a memorable one.

Inform us your favorite Tremendous Bowl commercials within the feedback beneath – and regulate this web page as we replace it with the perfect new Tremendous Bowl adverts!

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