After quite a few product introductions and explosive U.S. gross sales development in 2017, the Mercedes-AMG efficiency subbrand is on the cusp of representing 10 % of Mercedes-Benz USA’s luxury-vehicle enterprise.
It is a large leap in only one 12 months — a 12 months that additionally occurs to be AMG’s 50th anniversary.
By way of November, AMG’s 2017 U.S. gross sales have jumped 50 % to 30,116 automobiles. In the identical interval, total gross sales of Mercedes luxurious automobiles dropped 2 % to 302,zero43. AMG accounted for six.eight % of Mercedes’ U.S. luxurious gross sales in 2016, with 23,261 items.
Credit score the brand new AMG 43 line for a lot of the expansion. Mercedes this 12 months completed rolling out its inaugural 43 fashions. They’ve enhanced efficiency parts however do not attain the heights of AMG’s conventional 45s, 63s and 65s with their handbuilt engines. 9 of the 40 AMG fashions now on sale within the U.S. are 43s.
AMG’s U.S. development charge in 2017 has been higher than anticipated, largely due to the brand new 43s, Mercedes-AMG boss Tobias Moers advised Automotive Information. However gross sales of the subbrand’s 63 fashions additionally grew, he mentioned. The midrange fashions now make AMG attainable for patrons who cannot afford the top-level fashions.
“It will be the perfect 12 months for efficiency,” Moers mentioned. “It is getting extra affordable to have 10 %” of the U.S. combine be represented by AMG.
The U.S. is AMG’s highest-volume market globally.
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