Citroen is prone to comply with up its newest, revised C4 Cactus with a extra mainstream rival to the VW Golf and Ford Focus, the agency’s boss has advised.
The French maker dropped the slow-selling, ultra-conservative C4 hatch final yr, and it’s hoping the revamped C4 Cactus, due on sale shortly, will compete with the Golf, Focus and Vauxhall Astra.
Nevertheless, CEO Linda Jackson has acknowledged to Auto Categorical that the repositioned C4 Cactus is “a transitional step” and admitted that within the medium to long run, Citroen is probably going to return to a real C-segment-sized automotive, even when it’s not as typical because the outgoing C4. Our unique picture previews the automotive’s look, though Jackson has hinted that the agency will take an excessive strategy.
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“The C-segment, and that kind of car – the common C4 hatchback – is extraordinarily necessary to us. In order we come into the substitute of recent autos, we might be bringing in a sort of substitute for C4,” Jackson stated. “I’m not saying we’re going to eliminate Cactus, however we are going to introduce a brand new C-segment automotive.
“It’ll be within the sector nevertheless it is not going to be conventional. Nor will it essentially be the C4 Cactus. As time evolves, we’ll transfer again into what we name our core mannequin technique, which might be to have a C-segment automotive. C4 Cactus is a transitional step; you possibly can see it like that. It’s a practical means of doing this.”
Jackson rejected the concept that Citroen’s Cactus ideas – launched on an idea after which on the C4 Cactus – are being watered down and dropped by time. “I nonetheless love the unique C4 Cactus as a result of it’s given us a lot inspiration,” she stated.
Citroen noticed its international gross sales decline in 2017, thanks primarily to an enormous drop in China, the place stronger native manufacturers and a scarcity of an SUV within the agency’s line-up resulted in a fall of practically 48 per cent. Nevertheless, Jackson believes the arrival of the C3 Aircross and imminent C5 Aircross can get Citroen again on monitor.
She additionally advised as much as 10 per cent of Citroen gross sales might be on-line by 2021, including: “Can I think about some extent the place you have a look at a automotive on-line, configure it, play spherical with colors and choices, then go to a seller to the touch and really feel the automotive, check it, then order [back] at residence? Sure, I can.”
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