Harvey Lamm, who co-founded Subaru of America with Malcolm Bricklin in 1968, caught round after Bricklin departed in 1972, operating the corporate till 1990 when Japanese mother or father Fuji Heavy Industries purchased out its U.S. distributor.
On the power of Subaru of America’s lasting success, Lamm may very well be referred to as one of the profitable auto firm entrepreneurs of all time. Probably the most influential, too — industrywide.
Wanting again, Lamm, 82, mentioned he is most happy with three areas during which he mentioned Subaru was an trade chief:
1. Buyer satisfaction backed by a beneficiant guarantee.
2. Taking a lead in all-wheel-drive vehicles, when awd was uncommon and onerous to make use of.
three. Pioneering the multipurpose product class, which advanced into at present’s crossovers.
Particular Correspondent Jim Henry interviewed Lamm by cellphone in December.
Learn extra >