SEAT has issued first official affirmation that it intends to spin off its Cupra efficiency division right into a separate model in its personal proper.
As Auto Categorical revealed late final 12 months, the marque plans to increase the line-up of sooner automobiles and badge them purely as Cupras. The agency launched a teaser video this week showcasing the identical emblem which we reported SEAT had utilized to register final 12 months.
A launch accompanying the video mentioned the brand new model – “Cupra as its personal entity” – shall be revealed in full on 22 February. Considerably, the brand makes use of a copper color just like that seen on some particulars of the current limited-edition Leon Cupra R.
The subsequent mannequin to hold the Cupra badging would be the Ateca SUV, more likely to seem at March’s Geneva Motor Present. However SEAT’s board member with accountability for analysis and improvement, Dr Matthias Rabe, has beforehand admitted he might see hybrid Cupras in future.
“Cupra and electrification just isn’t a contradiction,” he mentioned. “I might see a Cupra as an electrified automotive – and we’ve one thing in thoughts.”
SEAT isn’t the primary model to separate its efficiency arm off as its personal model; in 2007 Abarth was launched as an impartial unit from Fiat. The person answerable for the corporate on the time was Luca De Meo, the present boss of SEAT.
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