Subaru Turns 50

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Subaru of America is recent off its greatest U.S. gross sales yr.

Its lineup is anchored by three all-wheel-drive crossovers that stay in robust demand, and the model has achieved 74 consecutive months of year-over-year gross sales will increase.

This yr, with a flowing pipeline of recent merchandise headed to retailers, together with its largest mannequin ever, the three-row Ascent, Subaru anticipates it can chalk up nonetheless one other report gross sales yr in america.

That hasn’t all the time been the narrative for Subaru, a automobile model created by the Japanese industrial conglomerate previously often known as Fuji Heavy Industries.

This month, because the automaker marks its 50th anniversary of promoting automobiles within the U.S., Subaru of America officers and individuals who formed at this time’s enterprise over the previous couple of a long time comment that success has been a protracted, and sometimes bumpy, street.

Since its begin right here in 1968 as an importer of a unusual microcar referred to as the 360, Subaru has fought — and normally gained — a slew of uphill battles to achieve the market place it enjoys in 2018.

However the automaker is not resting at 50.

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